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Masaba Gupta’s show at LFW goes live on Instagram

Masaba Gupta's show on the opening day of Lakme Fashion Week (LFW)summer-resort 2015 was the first of its kind in India.

By: Indo-Asian News Service | Mumbai | Published: March 19, 2015 11:43:39 am
Masaba Gupta First of its kind: Masaba Gupta’s collection was live on instagram (Source: Masaba Gupta/Instagram)

Masaba Gupta’s show on the opening day of Lakme Fashion Week (LFW)summer-resort 2015 was the first of its kind in India, with the young designer taking her colourful fashion revolution around the globe through photo-sharing site Instagram.

Gupta, who got engaged to film producer Madhu Mantena last week, showcased a collection titled “Sugar Plum” at the fashion gala that is taking place at Hotel Palladium. More than her collection, it was the concept that appealed to everyone.

Followers, in the comfort of their personal spaces around the world, watched the designer’s colourful line live on Instagram, which has become a favourite platform for fashionistas around the globe.

Talking about her her collection, Gupta said she moved away from her digital print style and opted for bold ones with 3D effects and a lot of rainbow colour blocking for basic shapes like dolman sleeve tunics with fuchsia, emerald and sun yellow patches.

There were mini flared skirts, tiny cropped tops, printed piped shirts on candy colours that came alive for the fruity sweet line. Another highpoint of the show was the headgear that was wrapped like candies in cellophane.

According to the designer, her creations are easy and comfortable and will appeal to Indian as well as global followers of fashion.

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