scorecardresearch
Follow Us:
Tuesday, July 05, 2022

Masaba Gupta’s latest anti-plastic collection is both dress and bag; take a look

The initiative is supported by United Nations Environment Programme (UNEP), as Masaba Gupta announced on Instagram.

By: Lifestyle Desk |
Updated: January 23, 2020 1:59:02 pm
masaba gupta, fashion, plastic pollution Fashion designer Masaba Gupta recently launched an anti-plastic clothing line. (Source: masabagupta/Instagram, image designed by Gargi Singh)

At a time when global fashion houses and designers like Stella McCartney are promoting sustainable fashion, Indian designer Masaba Gupta also decided to play her part by launching an anti-plastic clothing line called ‘I Will Wear Out Plastic’. The endeavour, aimed at eliminating the adoption of single-use plastic, is supported by United Nations Environment Programme (UNEP), as the designer announced on Instagram.

“I am sure all of us know what the state of the environment is today. I am sure that all of us are trying to do our little bit for the future generations to come. This is House of Masaba’s way of giving back to the environment,” Masaba said in a video she posted on the social media platform.

 

View this post on Instagram

 

A post shared by Mufasa✨🌙 (@masabagupta) on Jan 22, 2020 at 2:58am PST

In another social media post, she pointed out how her latest collection is “more than just a collaboration” and is “a war cry”, adding that the initiative was first-of-its-kind by an Indian designer.

Read| Joaquin Phoenix will wear the same suit to every award show this year. Here’s why

Each outfit in this clothing line comes with a detachable cloth bag that is designed as part of the dress. So you can simply pull out the cloth bag whenever you need it. Masaba also gave us glimpses of the dresses — from The Giraffe Pop Wrap dress to The Temple Swan Hi-Low Dress.

 

Read| Thinking of going plastic-free? Here are some places you can seek inspiration from

“I would really encourage people out there to incorporate this collection and do it their way…I think this is the one thing that is not about plagiarism; it is about doing our bit for the environment,” the designer added.

Supporting the initiative, actor Dia Mirza took to Instagram against the use of single-use plastics.

Best of Express Premium
UPSC Key-July 5, 2022: Why to read ‘Muscular Regional Policies’ or ‘Allur...Premium
As PAGD stitches up joint poll front, BJP & smaller parties face a ch...Premium
Making sense of Assam floods: Why rivers turned violent in the 20th centu...Premium
BJP and Shiv Sena allies might not go after Uddhav factionPremium

She said, “Masaba’s amazing new collection of clothing that has a cloth bag attached to the garment so we can make REFUSING #plasticbags fashionable! Every time we refuse a plastic bag when we shop we make a BIG difference ???????? Let’s continue to seek solutions to refuse single-use plastics! ThursdayThoughts #IWillWearOutPlastic #BeatPlasticPollution. @ogilvy @unep thank you for this amazing collaboration with @houseofmasaba. Hopefully this will lead to more behaviour change.”

Express Explained Go beyond the news. Understand the headlines with our Explained stories

📣 Join our Telegram channel (The Indian Express) for the latest news and updates

For all the latest Lifestyle News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard
Advertisement
Advertisement
Advertisement
Advertisement