scorecardresearch
Friday, Dec 02, 2022

Manish Malhotra becomes India’s first fashion designer to launch NFT

"A thought (minted) into digital reality," Manish Malhotra wrote on Instagram

manish malhotraIndian designer Manish Malhotra launched his first five NFTs. (Source: manishmalhotra05/Instagram)

Manish Malhotra has become the first Indian fashion designer to drop five NFTs in collaboration with Lakme Fashion Week.

For the uninitiated, NFT stands for non-fungible token unique and non-interchangeable unit of data stored on a digital ledger. It uses blockchain technology to establish a verified and public proof of ownership.

The NFTs were dropped on WazirX NFT Marketplace.

The designer wrote on Instagram, “A thought (minted) into digital reality; my virtual store on the Manish Malhotra website was an initial step towards expanding into the tech space. NFT had to be the next one.”

 

View this post on Instagram

 

A post shared by Manish Malhotra (@manishmalhotra05)

Among the NFTs was Manish’s hand-drawn sketch of one of his most popular creations — a blue sari worn by Deepika Padukone in Yeh Jawaani Hai Dewaani. Titled ‘Memorable Sketch (2013). The NFT was sold for Rs 20,2319.27.

 

View this post on Instagram

 

A post shared by WazirX NFT Marketplace (@wazirxnft)

The other NFT was ‘Illuminous Showstopper’ or Manish’s handmade sketch of the embellished black lehenga he designed for Kareena Kapoor for a 2019 award ceremony. This was sold at Rs 27,5889.91.

 

View this post on Instagram

 

A post shared by WazirX NFT Marketplace (@wazirxnft)

The other fashion NFT that was sold was a hand-drawn sketch of his blue chikankari lehenga donned by Alia Bhatt in 2018. “Manish Malhotra’s hand-drawn sketch illustrates the revival of the craft in its modernized form by the women of Mijwan Welfare Society, an NGO founded by Shabana Azmi, Namrata Goyal, and Manish Malhotra to extend support to female artisans by generating education and employment,” read the description on social media. Titled ‘Illustrious Sketch-Chikankari’, the NFT was sold at Rs 16,0935.78.

 

View this post on Instagram

 

A post shared by WazirX NFT Marketplace (@wazirxnft)

The other two were ‘Archival Diaries-Lisa Ray’ and ‘Reminiscing Runways (2013)’.

Subscriber Only Stories
UPSC Key- December 2, 2022: Why you should read ‘UN Security Council’ or ...Premium
Poet, playwright and linguist…how Savarkar impacted MarathiPremium
Wanted: New York City rat czar. Will offer salary as high as $170,000Premium
‘AAP a one-man party… cannot become BJP alternative,’ says Baijayan...Premium

📣 For more lifestyle news, follow us on Instagram | Twitter | Facebook and don’t miss out on the latest updates!

First published on: 07-10-2021 at 06:20:44 pm
Next Story

Money Heist 5: Tokyo’s farewell to Alicia Sierra’s ‘baby boom’, here’s everything that happened behind-the-scenes

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement
close