scorecardresearch
Follow Us:
Wednesday, May 25, 2022

Maison Valentino’s Pierpaolo Piccioli painted the runway in his custom Pantone colour — ‘Pink PP’

Not only did the brand change its Instagram profile picture to a pink Valentino logo, and paint their social media feed pink, parts of Paris were also treated as a canvas as the collection name flashed on surfaces across the city.

By: Lifestyle Desk | New Delhi |
March 8, 2022 8:00:49 pm
paris fashion week 2022, valentinoA model wears a creation as part of the Valentino Ready To Wear Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Paris, Sunday, March 6, 2022. (Photo by Vianney Le Caer/Invision/AP)

It was an all pink kind of a fall/winter show for Valentino‘s creative director and visionary Pierpaolo Piccioli. For the brand’s presentation at Paris Fashion Week this year, everything was stripped down to one colour — pink — in quantity, vivacity, and audacity, not seen before from the house, or any major fashion label in recent history.

🗞️Subscribe Now: Get Express Premium to access the best Election reporting and analysis 🗞️

But, it was not just any pink. Piccioli collaborated with the Pantone Colour Institute to create a custom pink shade that is now named ‘Pink PP’, after the designer. As per the brand’s official Instagram account, “All the infinite possibilities, enveloped in a single hue.”

 

View this post on Instagram

 

A post shared by Valentino (@maisonvalentino) 

Not only did the brand change its Instagram profile picture to a pink Valentino logo, and paint their social media feed pink, parts of Paris were also treated as a canvas as the collection name flashed on surfaces across the city. The show itself was held in Carreau du Temple.

 

View this post on Instagram

 

A post shared by Valentino (@maisonvalentino)

 

View this post on Instagram

 

A post shared by Valentino (@maisonvalentino) 

Further, to crystallise the intention of the collection into words, novelist and visual artist Douglas Coupland wrote special passages which culminated into an exclusive booklet as an invitation to the show.

 

View this post on Instagram

 

A post shared by Valentino (@maisonvalentino) 

The aim of the designer behind stripping down the palette to just one bright, energetic pink — which is “the colour of love, community, energy, and freedom” — was to eradicate the visual engagement with colour to invite the eye, all eyes, on the craft, detail, and individuality of every design, unpacking the many possibilities of a monochrome collection. It was an opportunity to celebrate texture and silhouettes featured in the collection – everything from jacquard to sequins and 3D cut-outs as well as micro materials.

The models as well as the brand’s ambassador and front row guest Zendaya wore platform-heeled over-the-knee boots besides carrying statement accessories in the form of mini bags.

pierpaolo piccioli, zendaya, paris fashion week 2022, valentino Zendaya and Pierpaolo Piccioli, who is wearing a ribbon in support of Ukraine, pose for photographers after the Valentino Ready To Wear Fall/Winter 2022-2023 fashion collection. (Photo by Vianney Le Caer/Invision/AP)

The collection also featured another subset of all-black pieces. Post the show, Pierpaolo emerged to take the bow from amidst the sea of pink in a black hoodie and trousers with a ribbon of Ukrainian colours pinned on his chest, in solidarity with Ukrainians who continue to face Russian assault.

📣 For more lifestyle news, follow us on Instagram | Twitter | Facebook and don’t miss out on the latest updates!

For all the latest Lifestyle News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard
Advertisement
Advertisement
Advertisement
Advertisement