Maisie Williams faces criticism for fronting H&M sustainability initiative
The actor has been called out for partnering with a brand that does 'massive greenwashing'
Williams is the brand's global sustainability ambassador, and people are calling her out for alleged 'greenwashing'. (Photo: Instagram/@maisie_williams) Game of Thrones actor Maisie Williams is facing criticism online for partnering with H&M for its sustainability initiative. Williams is the brand’s global sustainability ambassador, and people are calling her out for alleged ‘greenwashing’.
For the uninitiated, greenwashing is the process of conveying false, wrong and misleading information that a certain company’s products are environmentally inclined. For brands like H&M — that are understood to have perpetuated fast fashion in all these years — this recent initiative, therefore, is being viewed as questionable, with people wondering how fast fashion can even be ‘green’.
The actor made the announcement on Instagram recently, wherein she shared a video stating that she will join the brand to help its campaign to use only recycled or other sustainability-sourced materials by 2030.
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