Designer Shubhika Sharma on creating Liza Koshy’s NMACC gala outfit that featured names of karigars

This outfit is a unique blend of icy silver 3D embellishments and lilac shades. (Source: Shubhika Sharma)

Talking about the same, Sharma said, “The lehenga is part of our first-ever bridal collection, which makes it all the more special. The entire collection, including this dress, is envisioned to step away from the cacophony of conventional bridal looks,” adding that this outfit is a unique blend of icy silver 3D embellishments and lilac shades as opposed to the fiery reds associated with bridal couture. For added drama, the lehenga included a waist-side cut covered with tulle and silver embroidered tassels and was teamed with their signature butterfly blouse, appliqued in lustrous lilac silk.

“However, the crowning glory was the oversized label we added to the dupatta,” the designer told indianexpress.com. “All our labels bear the name of our karigars before the name of the brand. But for this one, we wanted to take that micro piece of fabric, hidden away at the back, and blow it up for the world to see,” Sharma said.

Naming the craftsmen, she shared that Taufik Qureshi, an embroidery supervisor, has been with them since the inception of the brand, while Mahindra Zala, head of sampling, played a pivotal role along with Mahsooq Ali, Mahjeed Sheikh, Ahsaan Sheikh, Mohd. Monish Sheikh, along with a team of 150 karigars.

For added drama, the outfit included a waist-side cut covered with tulle and silver embroidered tassels and paired it with their signature butterfly blouse, appliqued in lustrous lilac silk. (Source: Shubhika Sharma)

On being asked about her inspiration, the designer shared that it came from Dutch trend forecaster, Lidewij Edelkoort who, in the anti-fashion manifesto wrote that it takes an army to make a single garment, yet the label only states the brand’s name. “Over a year ago, we decided to rename our label with things that actually matter: the people that make the garment and the people who wear it.”

Concluding, she said, “It brings me immense satisfaction to know that people who love and engage with the brand also know the names of the people that created it. We are committed to working towards complete transparency in our supply chain and it was a chance for me to be loud and proud about our practices.”

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