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Kim Kardashian West has come up with a new name for her shapewear collection

Kim Kardashian had found herself in the eye of a storm as she was accused of cultural appropriation by choosing the name kimono for her collection. She had apologised in a series of tweets.

By: Lifestyle Desk | New Delhi | Updated: August 27, 2019 10:21:10 am
kim kardashian, kim kardashian skims,kimono collection, kim kardashian shapewear collection, kim kardashian kimono shapewear collection, kim kardashian cultural appropriation, kim kardashian slammed for cultural appreciation, indian express, indian express news The inclusion of her name is evident in her choice. (Source: File Photo)

After courting controversy for naming her shapewear collection Kimono, Kim Kardashian West has finally come up with a new name — SKIMS Solutionwear. Sharing this news on social media, she wrote, “My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear™”.

Among a host of other meanings, skim(s) refers to the thin layer of a substance formed on the surface of a liquid. The inclusion of her name is evident in her choice. She also shared that the collection will launch on September 10.

ALSO READ | Kim Kardashian West’s shapewear line faces backlash over being called ‘Kimono Solutionwear’

The fashionista had found herself in the eye of a storm last month as she was accused of cultural appropriation for choosing the name Kimono for her shapewear collection. She had apologised in a series of tweets saying, “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind”.

ALSO READ | Kim Kardashian West to rename Kimono shapewear line following outrage

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always,” she had added.

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