3 min readNew DelhiAug 27, 2019 10:21 AM IST
First published on: Aug 27, 2019 at 10:15 AM IST
The inclusion of her name is evident in her choice. (Source: File Photo)
After courting controversy for naming her shapewear collection Kimono, Kim Kardashian West has finally come up with a new name — SKIMS Solutionwear. Sharing this news on social media, she wrote, “My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear™”.
Among a host of other meanings, skim(s) refers to the thin layer of a substance formed on the surface of a liquid. The inclusion of her name is evident in her choice. She also shared that the collection will launch on September 10.
ALSO READ | Kim Kardashian West’s shapewear line faces backlash over being called ‘Kimono Solutionwear’
The fashionista had found herself in the eye of a storm last month as she was accused of cultural appropriation for choosing the name Kimono for her shapewear collection. She had apologised in a series of tweets saying, “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind”.
ALSO READ | Kim Kardashian West to rename Kimono shapewear line following outrage
“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always,” she had added.
The inclusion of her name is evident in her choice. (Source: File Photo)
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