Relegated aside as a mere accessory, the muffler had probably never anticipated such attention. Always an after thought, it is now a symbol of victory. The simple piece of garment owes this adulation to Delhi’s soon-to-be Chief Minister Arvind Kejriwal.
Dressed in V-neck sweaters, ill-fitting pants, with the muffler snug around his neck and the AAP cap perched on his head, Kejriwal has often been mocked for his boring wardrobe choices. His brand-free style statement has become a brand in itself, with the muffler even earning its own superhero title in “MufflerMan”. Flea markets in Delhi such as Janpath have even started stocking mufflers with Kejriwal’s face printed on them — a task easier than selling monogrammed bandhgalas, of course.
Kejriwal’s sense of style is very individualistic and that is his strength. He wears the clothes of an aam aadmi. His
non-branded fashion sense is now a brand in itself.
– Aneeth Arora, Fashion Designer
Kejriwal’s wardrobe says that he is not a politician. Clothes have a way of communicating without saying a word and Kejriwal has done that with his V-neck sweaters and mufflers. Through his dressing he comes across as very accessible and that has worked in his favour
– Rahul Mishra, Fashion Designer