This is an archive article published on April 18, 2021

Is fashion hacking the future? Gucci says yes.

The decision by Hedi Slimane of Celine to eschew the black box venues he constructed for his live shows for the sunshine and open air of the André Le Nôtre gardens at Château de Vaux-le-Vicomte in France for his digital shows has been something of a revelation

gucci, gucci fashion, future in fashion, fashion future, gucci, fashion future, gucci, fashion hacking over future, indian express, indian express newsCollaborations, apparently, are so last season. Now it’s all about “hacking”: history and your peer group. (Source: Celine via The New York Times)
By: NYT
6 min readApr 18, 2021 11:10 AM IST First published on: Apr 18, 2021 at 11:10 AM IST

Written by Vanessa Friedman

Gucci is singing a brand-new tune. (Emphasis on “brand.” Or maybe “branded.”)

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Designer Alessandro Michele called his newest show “Aria” — he rejected the whole spring-summer, fall-winter groupings as false seasonal equivalencies at the start of the pandemic — but a more appropriate name for the first salvo of the company’s centenary year might have been “Mash-up.” Because it turned out he was sampling notes not just from the house’s own archive but from its stablemate Balenciaga — another powerhouse brand owned by Kering, Gucci’s corporate parent.

Collaborations, apparently, are so last season. Now it’s all about “hacking”: history and your peer group.

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