Gucci announces Alia Bhatt as its global ambassador

The actor is set to make a debut appearance for the house’s Cruise 2024 show on May 16

Actor Alia Bhatt has been appointed as the global ambassador for luxury fashion brand Gucci (Source: Alia Bhatt/Instagram)

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Actor Alia Bhatt has been appointed as the global ambassador for luxury fashion brand Gucci, becoming the first Indian to represent the esteemed Italian brand worldwide. As per a report, Bhatt is set to make her inaugural appearance as Gucci’s newest global ambassador during the upcoming Gucci Cruise 2024 show, scheduled to take place in Seoul in the following week.

The brand shared pictures of Bhatt on its Instagram profile with the caption, “Alia Bhatt is the House’s newest Global Brand Ambassador. To mark the occasion, the actress, producer, and entrepreneur was captured with the Gucci Bamboo 1947 bag.”

The actor also took to the social media platform to reshare the pictures with the caption, “I’m honored to represent the house of Gucci not only in India but at a global stage. Gucci’s legacy has always inspired and intrigued me and I’m looking forward to the many sartorial milestones we create together”.

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A post shared by Alia Bhatt 💛 (@aliaabhatt)

Gucci’s cruise 2024 show will take place at Seoul’s Gyeongbokgung Palace on May 16, showcasing the brand’s 25-year presence in South Korea. Originally scheduled for May 15, the show has been moved to commemorate Gucci’s inaugural store opening in Seoul in 1998. The event will be staged in front of Geunjeongjeon, the principal hall of Gyeongbokgung Palace, renowned for hosting royal ceremonies and welcoming foreign dignitaries during the Joseon Dynasty (1392 to 1910).

The cruise collection has been crafted by Gucci’s in-house team, as newly appointed creative director Sabato De Sarno’s inaugural designs for the brand will be unveiled in September, following the departure of Alessandro Michele in November.

Also Read | Alia Bhatt turns 30: Times the actor impressed us with her sartorial choices

Bhatt recently made headlines with her maiden appearance at the prestigious MET Gala in New York City. Speaking about her MET Gala experience and collaboration, Bhatt reportedly said, “The little girl in me was just making sure that I don’t fall down on the red carpet and that I was getting enough time to pose, take a breath, and enjoy the moment. It’s not about giving yourself too much pressure and taking it seriously. It’s a massive and big deal but it was also about having fun and light on the inside so that your face looks lit up and happy. That’s something I was focusing on. Having said that, I really had a lovely time.”

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