DKNY introduced cozy iphone application to maximize the ways to wear a cozy iphone. With one tap of the application and a twist of the cozy changes the look and transforms to take you anywhere at any time.
The iphone application was designed in partnership with atimi software inc. And was strictly developed as a tool to show DKNY cozy enthusiasts step by step visual directions on how to get the most out of this quintessential wrap. The cozy is a chic and sophisticated wardrobe solution for the modern woman on the move. The cozy can be tied more than a dozen different ways and it will never look the same.
We wanted to give the personal stylist experience to clients using technology that is available today. Not only is it more environmentally friendly and cost effective,the cozy application is always accessible and much more comprehensible than a printed guide, says evp of global marketing & communications,patti cohen.
The cozy application represents very forward thinking at DKNY. The hidefinition and well crafted instructional content represents a cost effective way to deliver this message directly into the hands of consumers and staff. I expect that many other brands are going to follow suit on DKNYs lead,states Scott Michaels,Vice President of Atimi software,inc.
DKNY has always provided a tutorial video to the cozy on dkny.com. However,like the cozy,the application is for the independent woman on the goaccessible,versatile,and functional to take you day to night,work to play.