‘I’m passionate about creating clothes that stand the test of time’: Designer Arpita Mehta

In 2012, the talented designer introduced the concept of contemporary mirror work, which has now become her signature style. However, what truly distinguishes Mehta is her unwavering commitment to her unique aesthetic and individuality — allowing her to reinvent herself with every passing season.

Her latest collection, ‘A Bride’s World,’ exemplifies this creative dynamism.

 

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“In the days leading up to her wedding, a bride experiences a kaleidoscope of emotions, reflecting on the past and eagerly anticipating a shared future. Yet, every bride is distinct, with hopes and dreams that set her apart from the generations before her and the friends and family who surround her. Each piece in the collection speaks to a different kind of bride,” she explains.

In an exclusive interview with indianexpress.com, Mehta delves into the inspiration behind her latest collection, her design philosophy, the evolution of fashion, her thoughts on sustainability in the fashion industry. She also offers her fashion advice to others. Read the excerpts below:

Q: Tell us more about your collection ‘A Bride’s World’.

A: ‘A Bride’s World’ is a diverse bridal collection that captures the emotions and styles of different brides. It features a range of outfits, from minimalist designs to rich red lehengas and playful ruffle details. The collection introduces new colours, such as ‘baby orchid’ and rich chocolate. These designs are both visually appealing and structurally convenient for Indian body types. The campaign spotlights the bride on a journey through multiple wedding events. My focus is on celebrating the unique personality and dreams of each bride.

 

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Q: How would you describe your design journey?

A: My design journey has been incredibly colourful — marked by constant change and evolution. We’ve grown as a brand, and it has been an absolute joyride. I find maximalism in minimalism and I’m passionate about creating clothes that stand the test of time and encourages sustainability through quality over quantity.

Q: What are the bridal trends to look out for?

A: The bridal fashion scene is continually evolving. Today, brides are embracing a variety of trends, becoming more experimental and open to vivid choices. For this bridal season, we’ve introduced the ‘baby orchid’ colour, which is already making waves. But it’s also important to choose trends that resonate with your style and preferences.

 

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Q: What is your view on sustainability in fashion?

A: Sustainability, for me, is about quality over quantity. We encourage investing in clothing of enduring value that can be cherished and repurposed over time. We incorporate sustainability into our designs by focusing on creating pieces that have timeless appeal and can be worn for years — reducing the need for fast fashion.

Q: How has fashion evolved since the time you started?

A: Our country has witnessed a remarkable 360-degree transformation in fashion over the past decade. Fashion has become more accepting, experimental and vivid. We are currently experiencing an exciting moment in fashion where diversity and individuality are celebrated.

 

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Q: What is your design philosophy?

A: My design philosophy keeps evolving, but it is anchored in finding maximalism in minimalism. I believe in creating pieces that are elegant and enduring — transcending the trends of the moment.

Q: What is your fashion advice to others?

A: Be original. Fashion is a reflection of your unique personality, so embrace your individuality and create your style statement.

Q: Wardrobe staples every woman should have…

A: I’d recommend investing in essentials like a versatile sari, a mirror work jacket and a pair of our new collaboration for mirror work shoes. These timeless pieces can elevate any outfit.

 

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Q: How would you describe your personal style?

A: My style is generally understated. I believe in the power of simplicity and elegance to make a statement.

Q: If you could have done things differently in your career, what would you change?

A: Looking back, I wouldn’t change a thing. Every step in my career has been a part of my unique journey and has led me to where I am today.

 

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Q: One celebrity you loved to dress and one you would like to dress in the future?

A: I loved dressing Ananya and Alia recently at a Ganpati event. However, I’d love to dress Zeenat ji in the future. She’s an iconic figure and it would be an honour to create something special for her.

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