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D Decor launches fashion for Indian homes

D’decor announced the re-launch of their brand with Shah Rukh and Gauri Khan.

Written by Agencies | Mumbai |
August 29, 2010 8:46:21 pm

D’decor announced the re-launch of their brand with Shah Rukh and Gauri Khan.

D’decor has been on the forefront of the furnishings industry,with their innovative products and trendy designs,which are sought after by leading European and US furnishing brands and adorned by labels like Karavet,Jab,Romo,Designer’s Guild,Casamance. Now with its re-furbished brand identity,D Décor is all set to storm the Indian market with a vision to make every Indian home fashionable.

The brand has roped-in none other than the stylish Gauri,who is known to be extremely choosy for her associations to endorse the brand along with her husband,Shahrukh Khan.

The brand is empowering the Indian consumer to make the choicest selection from an array of more than 500 designs. These are the very same designs that are sought-after by the leading US and European furnishing brands. D’decor designs are created from artworks sourced by the Creative Head,Simone Arora from Europe’s best design houses,which are then blended onto fabric innovatively and woven into trendy colours.

These fabrics (which translate to about 4000 SKU’s) will now be accessible to the Indian consumer in real time,even as they will be launched across the US and European markets. Besides the unique designs,the company also offers the homemakers innovative fire retardant,stain-proof,Teflon-coated fabric too. And all these will be available to home makers at affordable price points between Rs.250/- and Rs. 1500/-.

Speaking on the occasion Ajay Arora,Managing Director D’decor said,“Gauri and SRK as a couple are an example of the perfect homemakers and make a perfect family. They stand as role models for millions across the country,with Gauri representing the home proud woman,the very qualities that D Décor sees in its target consumers.”

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