PETA protestors crashed Coach’s runway at New York Fashion Week; here’s why

Later, PETA shared that one of the protesters was a member of the animal rights organisation. In accordance with their press release, the stunt aimed to “slam the brand for its cruelty to cows and its reliance on environmentally destructive leather products.”

A woman walked into the centre of the runway mid-show, as captured on video of the unexpected event. She can be seen walking down the catwalk with a sign painted on her chest that reads, “Coach: Leather Kills,” and her body is covered in red, black, and white body paint that simulates muscles. Another demonstrator followed after holding up a banner with the same message before she is picked up and carried off the runway forcibly by security.

Check out the video here:

⚠️ PETA is taking over the runway at #NYFW ⚠️

It’s time to STOP selling someone else’s skin and drop leather, @Coach! pic.twitter.com/kl8aViHPVm

— PETA (@peta) September 8, 2023

“PETA is shaking up Coach’s catwalk to drive home the message that leather belongs in the annals of history, not in designers’ current collections,” said PETA Executive Vice President Tracy Reiman in a press statement. “Today’s conscientious consumers know that the future of fashion lies in innovative vegan materials, not in cows’ sliced-off skin.”

Stuart Vevers, the creative director of Coach, reportedly said, “I respect all points of view” at the dinner that followed the presentation, according to Vogue US.

The show happened at the New York Public Library, and famous figures in the front row included Jennifer Lopez and Lil Nas X. It was Stuart Vevers’ tenth-anniversary collection as creative director.

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