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This is an archive article published on July 24, 2020

Celeb stylist Sanam Ratansi: Aditi’s style matches mine; fittings with her can go on for hours

Bollywood celebrity stylist Sanam Ratansi talks about her passion, what goes behind the scenes, and her unique equation with Padmaavat actor, Aditi Rao Hydari

sanam ratansi, celebrity stylist sanam ratansi, aditi rao hydari, bollywood fashion, indian express lifestye Celebrity stylist Sanam Ratansi styles Bollywood celebrities like Aditi Rao Hydari, Shruti Haasan and Alaya F. (Photo: PR handout; design: Gargi Singh)

Being a celebrity stylist can get stressful at times, but Sanam Ratansi thoroughly enjoys her job as she says “no two days are the same”. The person behind the many jaw-dropping looks of celebrities like Alaya F, Sonakshi Sinha, Aditi Rao Hydari, Yami Gautam and Sharvari says the most important thing for her is that her clients feel happy about what they are wearing.

In an interview with indianexpress.com, the stylist talks about her passion, what goes behind the scenes, and her unique equation with Padmaavat actor, Aditi Rao Hydari.

Excerpts:

You style various celebrities. What do you like most about your job?

I love putting looks together, that’s the part I enjoy most! I also love that it’s never monotonous and no two days are the same. Every day, every project, every celebrity is unique.

What is the most challenging thing about being a celebrity stylist?

Timelines can be stressful sometimes. Events get confirmed overnight without warning, so sourcing the best options can be complicated. Brand shoots quite often have requirements at the last moment. It’s also tricky sometimes to find a balance between what the client/ director requires and what aesthetically works for the actor.

Going by their fashion outings, Aditi comes across as someone who likes to keep it simple and elegant, while Yami, Alaya, Kubbra seem to be more experimental. How do you balance their preferences?

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Every celebrity has a different vibe, personality and body type. I keep that in mind while styling them. They need to feel good in whatever they are wearing.

ALSO READ | Katrina is very particular, Kareena is quite excitable: Celebrity stylist Tanya Ghavri

Who is the most fun to work with and is open to trying new elements while styling?

I enjoy styling them all. However, Aditi has been a constant in my life for a while now. We have an instinctive bond of trust that was almost instant and has only strengthened over time. Fittings with her can go on for hours because she willingly tries everything I bring her. We enjoy the whole process and decide the look together.

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Is there anyone who is extremely particular about their likes and dislikes?

From the celebrities I’ve worked with, I would say Shruti Haasan. She’s very clear about what she likes. If she’s not feeling it, you can’t convince her to try a look.

What is it that you stay away from when curating looks, in terms of trends, colour, silhouettes?

There is nothing specific, really. Different rules apply to different celebrities, based on their height, body type, nature of the event, etc.

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ALSO READ | Celebrity stylist Ami Patel: Priyanka has not changed despite becoming a global icon

Many times, celebrities face flak for their outfits/looks. How do you deal with the pressure?

You have to take criticism with a pinch of salt. Quite often, people judge photographs they see from an event. Context is often lost, sometimes the light might not be flattering. There are so many variables that I don’t take such criticism to heart, especially from people I don’t know. Everyone has a right to their opinion and you can’t please everyone. Sometimes, criticism is valid and in hindsight, you realise you could have done something differently and that it didn’t work out as expected. I learn from that and move ahead.

One celebrity you wish to collaborate with and why?

Kareena Kapoor Khan, because she is so inherently stunning.

ALSO READ | Kriti Sanon has impeccable style, is a delight to dress: Celebrity stylist Sukriti Grover

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If you had to choose one of your clients whose personal style matches with yours, who would that be?

Aditi for sure.Many times we end up with the same clothes, bags and even sunglasses!

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Shweta Sharma is a highly experienced journalist and editor with over 16 years of industry experience. She currently spearheads the Lifestyle section at IndianExpress.com, where she oversees the content strategy and editorial direction for one of India’s leading digital news platforms. Professional Experience & Leadership  In her role as the sectional head, Shweta is responsible for curating a diverse range of content that resonates with a modern digital audience. Her extensive tenure in journalism reinforces her standing as a seasoned editor capable of managing complex lifestyle narratives, ensuring they meet the high editorial standards of The Indian Express. Expertise & Focus Areas  Shweta possesses deep authority across several lifestyle verticals. Her work directs the conversation on cultural and societal trends, with specific expertise in: Culture & Arts  Comprehensive coverage of the arts ecosystem, including music, literature (books), and visual arts. Health & Wellness  She has done rigorous reporting on well-being and health trends. Style & Living  In-depth analysis of fashion and style. Leisure  Curating experiences in Travel and Food, bridging the gap between luxury and accessibility. Trust & Credibility  As a Senior Assistant Editor, Shweta is a trusted voice in the lifestyle domain. Her reputation is built on a consistent output of high-quality, researched content that offers readers reliable information and nuanced perspectives on contemporary living. FIND ALL STORIES BY SHWETA SHARMA HERE ... Read More


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