Ramola Bachchan on why there’s always room for another wedding exposition in India

A model in a creation by Tarun Tahiliani (left); Ramola Bachchan

Close on the heels of the Amazon India Couture Week, the BMW India Bridal Week and Vogue Wedding Show, a two-day bridal exposition titled Runway Bridal is all set to roll out in Delhi from August 19.

Steering this exhibition, which promises a hand-picked selection of designer bridal finery, jewellery labels and décor options, is socialite and entrepreneur Ramola Bachchan. The exposition is being organised under Bachchan’s venture, Runway Rising, which also puts together lifestyle exhibitions. But why another bridal show and how can one stand out in the already crowded mix? “The Indian wedding market continues to grow exponentially. There are many bridal fashion shows, but an exposition offers an open platform to buyers. While I won’t pretend to be dramatically different, I must admit that it offers a gamut of designer labels and a huge array of leading names in the jewellery business under one roof,” explains Bachchan. For someone who enjoys the “mind-blowing aesthetics of Indian fashion”, curating the list, admits Bachchan, took time.

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The two-day exhibition will showcase collections by designers such as Rohit Bal, Tarun Tahiliani, JJ Valaya, Abu Jani Sandeep Khosla, Manish Arora and Anju Modi along with newer labels such as Jessica Khanijo, Ministry of Design, Zoraya, Arjun and Anjallee Kapoor, J by Jannat, Pakistan-based Huma Nasr and Elisha W to list a few.

“When curating the show, one has to keep in mind that there are buyers with different budgets. There’s been an increasing demand for designer bridal wear from clients in Tier II cities as well,” explains Bachchan. Those who will showcase the latest in jewellery this season include Farah Khan Ali Fine Jewellery, Shree Raj Mahal Jewellers, and Adhbut of Jaipur, among others.

The story appeared in print with the headline Bridal Shower