Bedecked Stylehttps://indianexpress.com/article/lifestyle/fashion/bedecked-style/

Bedecked Style

Nadine Dhody Jiwarjka, industrialist Raja Dhody’s daughter, talks about launching her clothing label

Nadine-Dhody-Jiwarjka
Being a summer collection, I wanted the fabrics to be light and flowy. I’ve used a lot of tulle, chiffon, georgette and since it’s summer, Lucknowi chikan and some lace. Embroidery is my USP.

How did the idea for your eponymous label develop?

Having been exposed to fashion from a young age, I always had the sense that I was going to be in this industry, but I wasn’t sure which aspect of it. After completing my fashion management degree from London College of Fashion, I returned to India and worked in the industry. Around then, I often wore my own designs and soon, friends started ordering from me.

Your mother, Rita Dhody, has always been known for her innate fashion sense. How much of your style comes from her?

A lot of it. Mothers always unknowingly have an influence on you, and my mother has always had this very strong sense of fashion. She carries herself elegantly. I’ve also seen her style evolve. While our thinking does merge, I’m younger, so my sense of style is classic, but edgier. I’m more experimental.

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Did you have a theme in mind for your first collection? What is NADINE’s USP?

I like to work with feminine silhouettes and fabrics. Being a summer collection, I wanted the fabrics to be light and flowy. I’ve used a lot of tulle, chiffon, georgette and since it’s summer, Lucknowi chikan and some lace. Embroidery is my USP. So there’s beadwork, resham, mirrorwork and zardozi. Also, the one thing that I hate about ornate Indian clothes is how they overburden you. My designs are dressy because of the embroidery, but also easy to wear.

Any plans to take NADINE to other cities?

NADINE will retail at Bandra 190 till next year at least, and OGAAN in Delhi. I want to go online too, but I’m not rushing into it.

shikha.kumar@expressindia.com