September 3, 2010 5:22:35 pm
The Seven for All Mankind on Thursday unveiled its fall collection depicting the seven deadly sins – Wrath,greed,sloth,pride,lust,envy,and gluttony – portrayed in innovative ways.
This critically acclaimed premium denim brand has established a loyal fan following in the past decade and has created a flurry in the fashion world with its unique style. It has been termed a ‘modern classic’ and has been sported by the fashion community and Hollywood A-listers like Angelina Jolie,Katie Holmes,Cameron Diaz,Ben Affleck and Jake Gyllenhal.
Known for its sophisticated fits and fashion forward washes and designs,the brand is known for its chic denim products while retaining a cool California sensibility. 7 For All Mankind will also launch all its premium denim categories – denim to sportswear for men and women in India.
‘Sevens’ as it is popularly known,will retail all its popular product variants like Basics,Denim,Premier 7 and Sportswear for both men and women. Maxxis Retail Pvt Ltd,the retail and distribution platform for the brand,plans to open three 7FAM stores in India in gradual progression in different cities in the country.
On the entry of Sevens into India,Ramit Shakdher,Managing Partner of Maxxis Group says,We want people to realize that sevens are not just the traditional blue denim but have innovative fabrics and washes along with beautiful sportswear.
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