Tajness: Experience Indian tradition at its besthttps://indianexpress.com/article/lifestyle/destination-of-the-week/tajness-experience-indian-tradition-at-its-best-2958096/

Tajness: Experience Indian tradition at its best

Experience the nobility of Indian heritage and traditions at Taj Hotels Resorts and Palaces.

The Tajness rituals will also include the wake-up of gentle yoga and the afternoon tea that pays homage to local tea traditions,
The Tajness rituals will also include the wake-up of gentle yoga and the afternoon tea that pays homage to local tea traditions,

For more than a century Taj has welcomed guests with a signature warmth, a practice of perfection and a true sense of Indian hospitality. In a bid to make things better, Taj Hotels Resorts and Palaces recently unveiled Tajness – the group’s philosophy for the future. Tajness seeks its inspiration from the nobility of Indian heritage and aims to blend it with local cultures to deliver an unparalleled experience.

Rakesh Sarna, MD and CEO, Taj Hotels Resorts and Palaces said, “On December 16, 1903, Jamsetji Tata created the Indian Hotels Company – a symbol of Indian pride and patriotism which laid the foundation of the values that guide us to this day. Tajness pays homage to Jamsetji’s vision with a promise of sincere care at its core. Tajness will come to life for our guests with hotels that are built with a sense of place, reflecting not just our heritage but also honouring the local culture through a set of rituals that are unique to every hotel, and rooms that provide the utmost in contemporary comfort. Tajness is also a commitment to our shareholders and partners through the delivery of consistent growth, to our environment and communities by being a responsible corporate citizen and for the members of the Taj family in the pride they feel when they deliver excellence.”

Signature Tajness rituals will be put into practice across all Taj hotels to guide the guest’s journey right from the moment of arrival to checkout. The Tajness rituals will also include the wake-up of gentle yoga, the afternoon tea that pays homage to local tea traditions, the sunset ritual that lights the way into evening and the sleep ritual. Tajness will be rolled out across all 100 Taj hotels in India and internationally on a phased timeline with completion scheduled at the end of 2017.