scorecardresearch
Follow Us:
Thursday, September 24, 2020

Rajasthan Tourism’s new logo brilliantly captures the essence of the state

Rajasthan CM Vasundhara Raje recently unveiled the new logo through a video on Facebook and Youtube.

By: Express Web Desk | New Delhi | Updated: January 18, 2016 5:23:42 pm

rajasthan new logo_759

Brand Wagon Conclave

The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.

Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

rajasthan new logo2_759

Watch the video here.

 

The hashtag for the state tourism is #MyRajasthan, and the tag line ‘Jaane Kya Dikh Jaye’ works well with the TVCs that accompany the campaign. It can be inferred that through its tag line, the state tourism is also trying to showcase the versatility of the destination that has long since been the go-to place for most tourists from across the world.

Watch one of the TVCs here.

The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.

📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines

For all the latest Lifestyle News, download Indian Express App.

Advertisement
Advertisement
Advertisement
Advertisement
X