British Airways conducted its first ever ‘travel habits survey’ in Asia Pacific and came up with interesting results for Indian travellers.
The survey — conducted from February 25 to March 9, 2016 — took into account about 500 Indian travellers. The online survey revealed that Indians have a soft spot for English footballer David Beckham as 32 per cent of those surveyed picked him as the first choice of British celebrity for a flying companion. Beckham seems to have quite the following in most of Asia, in fact, as he emerged as the favourite even among travellers from China, Hong Kong, Japan and Korea. Close on the footballer’s heels were Harry Potter star Emma Watson (Hermoine) — who was preferred by 29 per cent of the travellers — and James Bond actor Daniel Craig, who had won over 24 per cent.
Paris emerged as the favourite destination among 24 per cent of the Indian travellers surveyed, followed by London, which scored 20 per cent. Forty-one per cent picked Oxford Street as the top shopping destination in London. Travellers from China, Hong Kong, Japan, Korea and Singapore also picked Paris as their dream destination.
Among cinematic inspirations for travel to the UK, James Bond inspired nearly half of those surveyed (48 per cent), followed by Harry Potter (42 per cent) and Sherlock Holmes (34 per cent). Travellers from China, Japan, South Korea and Singapore also voted Harry Potter series as ‘the’ British movie series to inspire them to travel to the UK.
The survey further confirmed what we already know about Indians — that we are the most family-oriented travellers, with 64 per cent showing concern for the availability of fun family activities as the most important deciding factor when choosing holiday destinations. Indians also heavily base their itineraries on historical landmarks and great shopping choices. They also give high priority to the availability of restaurants and cafés when picking a new destination to visit.
As far as airport-shopping preferences go, 27 per cent Indians said they liked to buy food and drink items while travelling. Next in line came clothes (9 per cent) and jewellery (10 per cent) for women and perfumes or colognes (15 per cent) for men.