Photo for representational purpose.
DesignxDesign’s sixth edition of “20under35” is a testimony to the talent and creativity in the industry. The joint initiative of Alliance Francaise de Delhi (the venue) and Studio IF, who has been curating these exhibitions and talks, takes the conversation of design to a larger group. The show has five design studios under four categories: Apparel/Textile; Architecture/Habitat; Graphic Communication; Product/Industrial. Here’s a glimpse into four of their works:
Subinay Malhotra
(Product/Industrial), Delhi
A mechanical engineer and a product designer, Malhotra fuses the two disciplines in his work. He has done a range of products, besides space and exhibition design, furniture, lighting, and electronics.
About the exhibit
Malhotra’s latest tableware collection in terracotta, wood and fabric gives a new design dimension to the material. His human figurines, “Toy’d”, is a take on Indians, a story about tradition, and how people live and learn together. They come with “reality check” diaries, to help people “become who they actually are”.
His next
Future projects include sets of tableware docking stations and smart furniture, which can charge smart phones, play music, and be space-saving, as well.
Smriti Choudhary
(Graphic/Communication), Goa
Choudhary’s Airphish is an art and design studio that connects with nature through art and everyday products. Everything starts with her black-and-white pen illustrations, which are then transferred onto handcrafted products. Her design work for artistes like DJ and producer Nucleya, and events like the World Cup Hockey 2010, has been much appreciated.
About the exhibit
Choudhary’s exhibit is a celebration of beauty in nature and through this, she also shares her inspiration. Her moodboard, story and philosophy can be seen in the crockery, prints and postcards.
Her next
After the Airphish cushion covers, next are textile-based products. She is also experimenting with new techniques in ceramic.
Josh Goraya
(Apparel/Textile), Delhi
The National Institute of Fashion Technology graduate began his career with designers Rohit Gandhi and Rahul Khanna in 2006. In 2013, Goraya won the “Let’s Design” competition, supported by Cotton Council International and Fashion Design Council of India. The label JOSH GORAYA believes in designing garment pieces which are timeless. He offers styles that are not decorative but discreetly androgynous.
About the exhibit
Goraya recognises androgyny as an ideal legitimacy, and therefore it becomes a symbol of pursuit of vanity. His motif of the razor communicates this thought, on the 24 caps and a sweatshirt on display.
His next
He is busy with a diffusion line, which will be more high-street; with concentration on the functional aspect of the garments. He is working on some key corporate collaborations at a pan-India level.
George Attokaran
(Architecture/Habitat), Bangalore
After Attokaran’s graduation from the School of Planning and Architecture, Delhi, and a Masters from Columbia University, he worked in the US, UAE and India. The Atto Atelier draws from two strategies of approaching the built environment — earth and sky. While earth is about craft, material, culture and communities; sky explores surface, form, programme, technology and ecology.
About the exhibit
Attokaran has built an honest snapshot of the design process through four micro-exhibits: a books of initial sketches; a stereoscope-like device for viewing the projects as a scenographic, dimensional experience; concept art to capture the essence of a project, and on-site experimentation.
His next
Atto Atelier hopes to ride the wave of change currently seen in the profession, where there are interesting crossovers and new models of operating.