Updated: October 3, 2017 5:28:47 pm

The game of exquisite corpse is a gamble. One gets a sheet of paper folded into four panels. An idea drawn on the first panel has to be taken forward by the next without peeping into what was done before. From such a game of pitch and toss was inspired the Visual Gradient project. Two design firms, Ishan Khosla Design, Delhi, and BOB Design, Zurich/London, were given the task of making two posters for the exhibition ‘BOLD: Graphic Design from India’ for the London Design Festival (LDF).
Create Culture and India Design Platform (IDP) has been presenting contemporary designs from India annually at the LDF. This is their third edition, which is being shown at Rich Mix, an independent art venue. “The collaborative spirit of the project brings together communities, celebrating the creativity of unknown faces,” says Arpna Gupta, founder of Create Culture and IDP.
Each poster of Visual Gradient has the idea of the minimal and the ornamental in its design. “We had to see it in the context of the countries we were coming from. For Mireille of BOB Design, who is from Switzerland, the idea of minimal is different from what we interpret in India. We consciously used only black and white because we wanted the form to speak. In our design we have worked with chikankari, sanjhi, madhubani and laser cut,”
says Khosla.
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