October 5, 2012 2:57:34 pm
Two-thirds of men still rely on their mothers,wives and girlfriends to keep their underwear drawer fully stocked,and even let the ladies dictate the style they wear,researchers say.
While sagging,greying Y-fronts and cotton boxer shorts are out of fashion,brightly coloured hipster trunks with eye-catching waistbands and more discreet seams are trending.
Weve noticed a 30 percent rise in sales of mens pants over the last year and our stores tell us that its ladies looking to revamp their partners underwear drawers, the Daily Mail quoted a spokesman for Sainsburys,who commissioned the research,as saying.
Presentable pants are now a deal-breaker in a relationship and as such British women are on a mission. They head out underwear shopping for their men an average five times a year and buy three pairs each time a sizeable increase on years prior, he added.
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