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Delhi HC stays single judge’s order penalising Amazon of Rs 340 crore for trademark infringement

Lifestyle Equities CV and Lifestyle Licensing BV asserted they are the rightful proprietors of the Beverly Hills Polo Club mark, and that Amazon Technologies, Cloudtail India Private Ltd, and Amazon Seller Service Private Limited infringed the trademark.

Written by: Sohini Ghosh
4 min readNew DelhiJul 2, 2025 10:25 AM IST First published on: Jul 1, 2025 at 05:50 PM IST
This new team will continue to operate the creator-focused podcast studio under the Wondery brand. (file photo)This new team will continue to operate the creator-focused podcast studio under the Wondery brand. (file photo)

The Delhi High Court Tuesday stayed a February order which had directed e-commerce giant Amazon Technologies Inc to pay nearly Rs 340 crore in damages for trademark infringement of Amsterdam-based apparel and accessories brand Lifestyle Equities.

In February, a single judge bench of Justice Prathiba Singh had taken a strong view of Amazon’s attempt at “deliberate strategy of obfuscation…in an attempt to shift responsibility and evade liability for trademark infringement”, terming their act as “e-infringement”, and held its conduct before the court was also not bonafide.

Lifestyle Equities CV and Lifestyle Licensing BV, dealing in manufacturing, distribution and sale of a wide range of products including garments, apparels, accessories, had asserted they are the rightful proprietors of the Beverly Hills Polo Club (BHPC) mark, which comprises a distinctive logo featuring a charging polo pony with a mounted rider wielding a raised polo stick.

Lifestyle had also contended that the defendants — Amazon Technologies, Cloudtail India Private Ltd and Amazon Seller Service Private Limited — have infringed the BHPC trademark by its unauthorised use on its platforms, causing consumer confusion and dilution of the plaintiffs’ mark and goodwill.

The single judge had taken an adverse view against the defendants for not disclosing the exact relationship between them before the court. Amazon Technologies Inc had subsequently appealed against the single judge’s order before a division bench of the Delhi High Court. 

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While staying the operation of the single judge’s order, the division bench of Justices C Hari Shankar and Ajay Digpaul said the single judge “materially erred in law and on facts” by proceeding ex parte against Amazon Technologies Inc when they were not issued summons in the case.

“No amount of service, on the defendant, of the papers relating to the suit, by the plaintiff, absent actual summons issued by the suit, can compel a defendant, in law, to enter appearance. The law does not permit a defendant to be proceeded ex parte, even before summons in the suit are served on it. This is plain, and elementary. The learned Single Judge could not, therefore, have proceeded against Amazon Tech ex parte on 20 April 2022, even before formal summons in the suit had been served on it,” the division bench said Tuesday.

“The learned Single Judge has adversely commented on what she perceives as Amazon Tech’s deliberate absence from the proceedings in the suit. Even if it were to be presumed, merely for the sake of argument, that Amazon Tech took a conscious decision not to participate in the suit proceedings, that cannot justify mulcting it with damages of ₹ 336,02,87,000/-.The case, therefore, is one of awarding, against Amazon Tech and in favour of Lifestyle, of damages of ₹ 336,02,87,000/-, without any sustainable finding of infringement, or of complicity in infringement, against Amazon Tech,” the bench observed.

Ruling that “there is, in fact, no material to indicate involvement of Amazon Tech in the allegedly infringing activities of Cloudtail,” the bench went on to observe that the single judge “made out a case in favour of Lifestyle which it itself did not plead.”

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The bench went on to stay the operation of the single judge’s order, and directed for an award of damages of over Rs 336 crore, and costs of Rs 3.23 crore.

The appeal continues to be pending.

Sohini Ghosh is a Senior Correspondent at The Indian Express. Previously based in Ahmedabad covering Gujarat, she recently moved to the New Delhi bureau, where she primarily covers legal developments at the Delhi High Court Professional Profile Background: An alumna of the Asian College of Journalism (ACJ), she previously worked with ET NOW before joining The Indian Express. Core Beats: Her reporting is currently centered on the Delhi High Court, with a focus on high-profile constitutional disputes, disputes over intellectual property, criminal and civil cases, issues of human rights and regulatory law (especially in the areas of technology and healthcare). Earlier Specialty: In Gujarat, she was known for her rigorous coverage in the beats of crime, law and policy, and social justice issues, including the 2002 riot cases, 2008 serial bomb blast case, 2016 flogging of Dalits in Una, among others. She has extensively covered health in the state, including being part of the team that revealed the segregation of wards at the state’s largest government hospital on lines of faith in April 2020. With Ahmedabad being a UNESCO heritage city, she has widely covered urban development and heritage issues, including the redevelopment of the Sabarmati Ashram Recent Notable Articles (Late 2025) Her recent reporting from the Delhi High Court covers major political, constitutional, corporate, and public-interest legal battles: High-Profile Case Coverage She has extensively covered the various legal battles - including for compensation under the aegis of North East Delhi Riots Claims Commission - pertaining to the 2020 northeast Delhi riots, as well as 1984 anti-Sikh riots. She has also led coverage at the intersection of technology and governance, and its impact on the citizenry, from, and beyond courtrooms — such as the government’s stakeholder consultations for framing AI-Deepfake policy. Signature Style Sohini is recognized for her sustained reporting from courtrooms and beyond. She specialises in breaking down dense legal arguments to make legalese accessible for readers. Her transition from Gujarat to Delhi has seen her expand her coverage on regulatory, corporate and intellectual property law, while maintaining a strong commitment to human rights and lacuna in the criminal justice system. X (Twitter): @thanda_ghosh ... Read More

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