It’s a new connected world that allows for the gig economy to flourish and abound with opportunities for the young and the creative. Jobs that didn’t exist until a couple of years ago have now opened up. They not only offer flexibility but also good emoluments. Here are some new areas of work that are perfect for those who hate 9 to 5 jobs:
1. Social media management
Social media offers an opportunity for freelancers who can manage online communities, run Facebook or Twitter accounts for companies or even undertake online marketing activities for brands.
Typically a deep familiarity and sense of comfort with social networks is essential from the start. Although the job goes by many names – social media manager or executive, community manager etc – essentially it calls for those who can work flexible hours and respond to customers online, post about brand activities and engage people in conversation.
The job requires a thorough understanding of how social networks work, good language skills, an acquaintance with analytics and marketing skills. Monitor progress and submit periodic reports. Those with exposure to digital marketing, online promotion and experience in graphic designing can create new marketing campaigns on Facebook and Twitter and answer directly all social media enquiries.
Average salary: Rs 20,000 – Rs 25,000
2. Online tutoring
Coaching online is one of the most lucrative jobs today. If you happen to good at French, Spanish or Chinese online tutoring opens up an exciting freelance work prospect. Busy executives who have to visit foreign countries on assignment, college students, are all eager to pick up basic language skills online and web tutors who can teach over Skype or FaceTime are highly in demand.
The opportunities are not restricted only to foreign languages. One could be teaching English, Hindi or any of the Indian languages. Maths, Physics, Chemistry for Class 8 onwards are hot areas for freelance tutors. Fees Range from Rs 400-Rs 600 a class. Look for online tutoring sites to identify the one that suits you the best.
Average salary: Rs 150 – Rs 200 per hour, Rs 15,000 – Rs 20,000 per month
3. Content writing
Companies are increasingly using content writers and bloggers who work on a freelance or part-time basis. The work calls for familiarity with a certain industry —say, fashion or tech or travel for example — and a solid familiarity with how to market content on social media platforms.
Content writers now no longer just write blog posts on company websites but may need to know how to aggregate content from elsewhere, and perhaps even create podcasts and videos for a company. Goes without saying excellent command over language is a must.
Average salary: Rs 20,000 – Rs 25,000 per month
4. SEO Specialist
A Search Engine Optimisation (SEO) Specialist, charged with implementing SEO and social media strategies for clients, analyses, reviews and implements changes to websites so they are optimised for search engines like Google, Bing and Yahoo.
An SEO specialist’s job is ideally suited for a professional work-from-home setup . The job involves making sure a client’s online content reaches the top in search engine results. It requires that the specialist keep up with the rules and strategies needed to make content trend and receive scores of hits. It also requires a sharp understanding of the technologies that search engines keep bringing out.
Average salary: Rs 25,000 – Rs 30,000 per month
5. Creative workshop organiser
Freelance opportunities for craft and art teachers, theatre artists, painters etc are in abundance. Today’s parents want their children to participate in multiple creative classes. So, organising creative workshops in schools and community centers is a great opportunity to pass on your skills to other people.
Average salary: Rs 40,000 – Rs 1 lakh per month
— The author Chocko Valliappa is the Founder of HireMee