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Comms expert Prasoon Joshi appointed chairman of Prasar Bharati

Noted lyricist Prasoon Joshi has been appointed chairman of Prasar Bharati, news agency PTI reported.

Prasoon Joshi has been appointed chairman of Prasar Bharati.Prasoon Joshi has been appointed chairman of Prasar Bharati. (File Photo)

Noted lyricist and writer Prasoon Joshi has been appointed as the chairman of Prasar Bharati, India’s public service broadcaster, the Ministry of Information and Broadcasting (I&B) announced

on Saturday. Joshi is also serving as the chairperson of the Central Board of Film Certification (CBFC), Mumbai since August 2017.

This is possibly the first time that an individual has been appointed to both the offices by the I&B Ministry. Meanwhile, government sources said a new CBFC chairperson is set to be appointed soon. The position of Prasar Bharati chairman was lying vacant since December 2025, when former bureaucrat Navneet Sehgal resigned from the post. “Joshi, a distinguished creative professional with wide-ranging contributions across literature, advertising, cinema, and public communication, and known for his impactful writing and deep cultural sensibility, has played a significant role in shaping contemporary Indian media narratives,” the statement said.

Congratulating Joshi on his appointment, Union I&B Minister Ashwini Vaishnaw said, “Prasoon is a rare creative spirit celebrated across the world… yet his heart beats unmistakably for India. His words carry the fragrance of our soil, and his vision reflects the timeless essence of our culture. Under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice.”

During his tenure at CBFC, Joshi also courted controversy. In 2019, the Maharashtra Navnirman Sena (MNS) had sought his resignation over allegedly giving preferential treatment to the makers of a biopic on Prime Minister Narendra Modi. There have been corruption allegations against the CBFC, as well. Earlier, Joshi had also served as CEO, McCann World Group India, and chairman, McCann World Group Asia Pacific, which is a subsidiary of McCann Erickson. Joshi is also one of the Trustees of Indira Gandhi National Centre for Arts since 2016.

Established under the Prasar Bharati Act, 1990, and operational since 1997, Prasar Bharati is India’s statutory autonomous public service broadcaster. It comprises two major divisions, the All India Radio — one of the world’s largest radio networks; and Doordarshan — India’s national TV broadcaster.

Amrita Nayak Dutta writes on defence and national security as part of the national bureau of The Indian Express. In the past, Amrita has extensively reported on the media industry and broadcasting matters, urban affairs, bureaucracy and government policies. In the last 14 years of her career, she has worked in newspapers as well as in the online media space and is well versed with the functioning of both newsrooms. Amrita has worked in the northeast, Mumbai and Delhi. She has travelled extensively across the country, including in far-flung border areas, to bring detailed reports from the ground and has written investigative reports on media and defence. She has been working for The Indian Express since January 2023. ... Read More

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