On Tuesday, the BJP launched three “3D virtual live raths” that will enable people to take a selfie with a projected image of Narendra Modi. It is an experiment tried out in the Lok Sabha polls but which has reached Jammu and Kashmir for the first time. And it is one of a series of technology-driven measures taken up in the BJP campaign in the state.
Flagged off by former union minister Prof Chaman Lal Gupta in Jammu, these vehicles carry a screen that shows a recording of Narendra Modi delivering a speech. With 3D technology, watchers standing on a wooden platform too are projected onto the screen, creating an impression that they are part of audience with Modi on the platform, and enabling them to take a selfie.
The three vehicles have arrived from Gujarat; two will travel through Jammu region and the third will go to Kashmir. “At every big rally of Kashmir, Modiji will address people using 3D technology,” said Altaf Thakur, the BJP’s media-in-charge for Kashmir. “It will be the first time that any party in the state uses such a van. It will give the impression that PM Modi is among the people.”
The party has launched a cyber cell targeting Kashmiri youth who use social networking sites. A team from Delhi arrived last week to train the Srinagar team. “We are targeting more than 20 lakh people,” said a party source.
An SMS service being launched will provide information about rallies and programmes. Hoardings are being mounted at 177 places identified between Qazigund and Uri. And a media room is coming up in Srinagar. “The job of the team here will be to respond quickly to any statement issued by any party against the BJP,” Thakur said.