Launching a technology-enabled membership drive, Prime Minister Narendra Modi on Saturday appealed to BJP leaders to make the saffron outfit inclusive, reflecting diversity in India, and help it reach every nook and corner of the country.
Modi, who enrolled himself as the first member in the new membership drive by calling a toll-free phone number during a function at the BJP headquarters, reminded party leaders as well as workers that politics is no longer just a mass agitation. “Now, people expect parties to play a significant role in public life. People want solutions to their problems from leaders.”
Modi also reminded that politics is not tainted. “Contrary to the popular belief, politics is not dirty. If it was bad, Mahatma Gandhi would never have been part of it.” He asked party activists to be disciplined and live up to the principles of BJP.
Upbeat after recent electoral victories, BJP is aiming at enrolling 50 lakh new members. Party president Amit Shah, who enrolled himself after Modi, said with the fresh enrollment drive, the BJP plans a three-fold increase in the number of members by March 31. The BJP chief said the party would target students and women.
The PM has called upon his partymen to ensure every village has at least one BJP member. “Put your everything into it… like you do during an election campaign. It should become an inspiration for parties across the world.”
“The poor and illiterate should feel that they are a part of this party,” said Modi, stressing on “horizontal development” — reaching out to remote villages — and “vertical development” — strengthening of the outfit.