This is an archive article published on October 26, 2020
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‘Perverted picture of India being presented abroad, need to counter it’: Vinay Sahasrabuddhe

In an interview with Zeeshan Shaikh and Abha Goradia, Vinay Sahasrabuddhe, discusses the steps taken by ICCR for promotion of soft power, his take on the education system and also the state of Indian polity.

Vinay Sahasrabuddhe, Vinay Sahasrabuddhe maharashtra bjp leader, Indian Council for Cultural Relations president, parliamentary standing committee chairman, Vinay Sahasrabuddhe interview, indian express newsVinay Sahasrabuddhe president, ICCR.
Written by: Zeeshan Sheikh, Abha Goradia
7 min readOct 26, 2020 07:56 AM IST First published on: Oct 26, 2020 at 02:24 AM IST

Vinay Sahasrabuddhe, till recently the national vice-president of BJP, represents Maharashtra in the Rajya Sabha. After a three-year tenure, Sahasrabuddhe retires this December as the president of Indian Council for Cultural Relations. He is also the chairman of the parliamentary standing committee on Human Resource Development.

In the post-Covid phase, given the general aversion to physical attendance at events, how will the activities of ICCR change?

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We have begun preparation to be able to offer online courses about traditional Indian knowledge systems. The significance of rangoli, mehendi or toran, for example. The flora-fauna, cuisines, cultures of various regions in India are topics covered under our courses. We plan to develop 70 such courses, each having a total duration ranging from 4-5 hours to 4-5 days and weeks as well. We partnered with the Ministry of Ayush for the fifth consecutive year for the celebration of International Yoga Day and this year we held a video blog competition as open and public practice of Yoga was not possible due to Covid-19. We are also partnering with artisans and bringing them into the fold. We are broadening our base and making our activities more inclusive. We have now decided to do away with empanelment of artistes in traditional manner. Rather, any artiste who is recognised through the means of some honour or award is eligible to represent India abroad. We are exploring newer markets to deliver a traditional message, and are keen to translate the goodwill that India enjoys into an understanding of India. In order to celebrate International Culture Day, from 2018 onwards we launched a series of lectures on various facets of India’s soft power like Sanskrit, Ayurveda and even our culinary and cuisine traditions.

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