This is an archive article published on April 5, 2023
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OTT platforms must not propagate vulgarity as creative expression: Anurag Thakur

At an event to announce a partnership between the I&B Ministry and Amazon India in the field of media and entertainment, Thakur voiced his concern for the quality of OTT content, adding “they must reflect the collective conscience of the country”.

OTT contentUnion Minister of Information & Broadcasting Anurag Thakur, actor Varun Dhawan and others during an event to announce a partnership between the Ministry and Amazon India. (Express photo by Anil Sharma)
Written by: Divya A
3 min readNew DelhiApr 6, 2023 02:19 AM IST First published on: Apr 5, 2023 at 09:19 PM IST

OTT platforms have the responsibility of ensuring that “they do not propagate vulgarity and abuse camouflaged as creative expression,” Information and Broadcasting Minister Anurag Thakur said on Wednesday.

At an event to announce a partnership between the Ministry and Amazon India in the field of media, entertainment and public awareness, Thakur voiced his concern over the quality of content on OTT platforms, adding “they must reflect the collective conscience of the country”.

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The “multidimensional partnership” involves various arms of the I&B Ministry and several verticals of Amazon such as Amazon Prime Video, Alexa, Amazon Music, Amazon e-marketplace, and IMDb. Under the collaboration, Amazon would put out a dedicated catalogue of the Publication Division’s books on Indian culture on their e-commerce website, and promote Indian music on Amazon Music and Alexa.

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