This is an archive article published on March 13, 2021
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On sidelines of PM visit, push to revive indigenous products

The initiative will look at incubating 10 projects which will look at the revival of ‘swadeshi’ (indigenous) and ‘aatmanirbhar’ (self-reliance) products as a viable product.

Prime Minister Narendra Modi flags off a padyatra from Sabarmati Ashram in Ahmedabad to Dandi in Navsari to commemorate the Dandi Yatra, on Friday. (Express Photo by Nirmal Harindran)
Prime Minister Narendra Modi flags off a padyatra from Sabarmati Ashram in Ahmedabad to Dandi in Navsari to commemorate the Dandi Yatra, on Friday. (Express Photo by Nirmal Harindran)
Written by: Sohini Ghosh
2 min readAhmedabadMar 13, 2021 05:32 AM IST First published on: Mar 13, 2021 at 05:32 AM IST

On the sidelines of Prime Minister Narendra Modi’s visit to Ahmedabad on Friday was an announcement of the Heritage Incubation initiative, which is aimed at being a partnership between Ministry of Culture and the Sabarmati Ashram Preservation and Memorial Trust (SAPMT).

The initiative will look at incubating 10 projects which will look at the revival of ‘swadeshi’ (indigenous) and ‘aatmanirbhar’ (self-reliance) products as a viable product. The products in focus will be such which has seen erasure over time owing to loss of technique and knowledge.

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SAPMT trustee Kartikeya Sarabhai said, “There are several natural products which for centuries were connected with a culture that knew how to use it… When the British came, there were several such products that they did not understand… For example, they found Indian cotton was short-stapled while their machines were designed for long-staple cotton….as a result, short-staple cotton slowly started disappearing…There are several such (indigenous) products which were suppressed through the colonial period and are coming out only now.”

Sohini Ghosh is a Senior Correspondent at The Indian Express. Prev... Read More

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