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Mother Dairy urges consumers to switch to token milk

Mother Diary hopes consumers will gradually move away from packaged milk.

By: Express Web Desk | New Delhi |
Updated: October 2, 2019 9:05:08 pm
mother dairy token milk, mother dairy milk price decrease, single use plastic ban, A Mother Dairy booth (Source/

In a bid to encourage consumers to cut down on plastic usage, leading milk supplier Mother Dairy Tuesday urged consumer to buy  token milk from vending machine as it is cheaper by Rs 4 per litre than packet milk.

Mother Diary said it will take steps to promote consumption of token milk including door-step delivery of milk. It also said it would revamp retail outlets selling milk through vending machines to improve consumer experience.

“With the current daily average volume of 6 lakh litres through Mother Dairy’s network of 900 booths, the cash incentive works just closer to Rs 90 crore per year, Mother Dairy said in a statement Tuesday.

This comes amid growing demands to ban single-use plastic, with the government planning a phased reduction in the use of plastic products.

Mother Diary hopes consumers will gradually move away from packaged milk.

Single-use plastics, also referred to as disposable plastics, are commonly used for packaging and include items intended to be used only once before they are thrown away or recycled.

Under the Plastic Waste Management Rules 2016, all producers that use plastic packaging for their products are required to collect back an equal amount of plastic waste under the EPR framework.

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