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Maharashtra’s new IT policy could change Navi Mumbai’s fortune

Whitefield in Bengaluru and Pune’s Hinjewadi have left Navi Mumbai far behind as major IT hubs

Written by Ramesh Nair | Mumbai |
Updated: August 8, 2015 5:36:49 am
Maharashtra IT policy, Bengaluru Whitefield, Pune’s Hinjewadi, Maharashtra economy, Maharashtra business, Information Technology Enabled Services Policy, Maharashtra news, Mumbai news, india news, IT news, latest news In Maharashtra, IT/ITeS-spurred growth has to date been seen primarily in Pune, thanks to the city’s own high-grade demographic attributes. (Source: Express Photo by Amit Chakravarty)

It is no secret that information Technology (IT) has been the single-largest driver of job creation and urban development in India. No other industry has had such a massive catalysing effect on economic growth at the national and even regional levels. Real estate has generally been the fastest responder, with IT/ITeS more or less dictating commercial space creation and absorption in many cities, and even transforming hitherto barren regions around upcoming IT hubs into vibrant residential catchments that eventually command prime pricing.

In Maharashtra, IT/ITeS-spurred growth has to date been seen primarily in Pune, thanks to the city’s own high-grade demographic attributes. Though Navi Mumbai has received a fair share of the pie, it has to date not been able to do much with it because of the lack of adequate policy-level incentives. This is now set to change with the Maharashtra government’s new Information Technology / Information Technology Enabled Services Policy.

Incentives in the IT/ITeSPolicy 2015

Via this new policy, the state plans to:

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* Exempt IT/ ITeS companies from paying stamp and electricity duty

* Provide power to such units at industrial rather than commercial rates, along with additional subsidies on electricity tariffs

* Property tax at residential rates

* Exemption from octroi, entry tax and Local Body Tax

* Concessions on Works Contract Tax and VAT.

The state is also focusing on giving more FSI and other incentives to companies that set up units in Navi Mumbai and a few other cities where land cost is cheaper than in Mumbai. This stimulus could not come at a better time, since the satellite city currently has an unsold residential stock of around 1.25 crore sq ft (around 24,500 units).

Residential demand in Navi Mumbai is heavily influenced by commercial market movements in Mumbai and Thane. This may be a reflection of the market being an investor-driven one, in which case, it becomes all the more important that end-users come in at some point of time. However, this can happen only when commercial space absorption goes up like it did in Hinjewadi in Pune and Whitefield in Bengaluru.

What makes Hinjewadi and Whitefield tick

The supply of office spaces in Pune’s Hinjewadi versus the supply of residential units confirms that developers initially saw this location primarily as a commercial destination, therefore concentrating almost exclusively on launching office projects. It is only when the rising demand for homes from employees working in Hinjewadi’s IT companies justified it that developers began launching residential projects there.

Similarly in Bengaluru’s Whitefield, the commercial market matured ahead of residential. In fact, Whitefield is a stellar example of how such an approach to real estate development can pay off.

IT footprints

Interestingly, both Whitefield and Hinjewadi came up years after Navi Mumbai and yet successfully evolved into major IT hubs.

Navi Mumbai’s IT footprint

Currently, Navi Mumbai has a poor IT footprint compared to Bengaluru and Pune. However, it holds immense latent potential. Its key attributes include:

* Superior infrastructure

* Close proximity to Mumbai, and

* A steady supply of qualified talent from its numerous educational institutions.

Although around 96 per cent of its office spaces are occupied by IT/ ITeS firms, it has fallen short when it comes to branding itself appropriately. Thus, despite its indubitable advantages, corporates have not been attracted to Navi Mumbai in the numbers.

While demand for office spaces definitely exists, the lack of Grade A supply in Mumbai has prevented large corporates from moving their offices to Navi Mumbai. This has even more pertinence to IT/ITeS multinationals, which look for green, contemporary, energy-efficient buildings with verified safety and security specifications and large floor plates.

Though Navi Mumbai has limited high-quality buildings, Pune and Bengaluru offer such companies a number of very attractive options. One dubious positive to this situation is that Grade A offices that exist in Navi Mumbai have seen sizeable rental appreciation because of the dearth of other options.

Now, with the new policy, Navi Mumbai could definitely see a change in fortunes.

Ramesh Nair is COO — Business & International Director, JLL India

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