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Smartphones encroaching on time spent with loved ones: report

Around 45% of the respondents say they cannot think off going to sleep without their smartphones.

Written by Agencies | New Delhi | Published: March 30, 2012 8:06:08 pm

Smartphones have affected the private lives of people,as it is encroaching on the time spent with loved ones,a study by telecom equipment maker Ericsson said today.

As per a study on mobile broadband usage in India by Ericsson ConsumerLab,34 per cent of the respondents said smartphones have “significantly encroached on quality time with spouse/close ones”.

Dependency of Indians on smartphones also seems to be on the rise.

“As many as 45 per cent of the respondents said they cannot think off going to sleep without their smartphones. Another 28 per cent said they forget people around them when they are engrossed in their smartphones,” the study said.

First time users of smartphones seem more dependent than mature users as over two-third (69 per cent) of all first-time smartphone respondents said they spend over 50 per cent of all their internet time on their smartphone.

It also said that while men spent thrice the time using Google maps than women smartphone users,women talked and text more.

Women spend nearly 3 hours 38 mins a month playing Angry birds,50 per cent more time than males smartphone users.

The study was conducted among 5,000 respondents (between 15-45 years) to gauge the early impact of the roll-out of 3G in India.

“Consumers globally have taken to smartphones and mobile broadband with enthusiasm since it provides flexibility to access internet anywhere,” Ericsson India Head of Marketing and Strategy Ajay Gupta told reporters here.

However,in India,3G has not yet created a big impact in the market.

India has over 850 million mobile users,but less than five per cent are using 3G (third generation) services,which allows high speed data usage.

Gupta said 3G penetration is picking up as expected,as people are turning to smartphones and data consumption is on the rise.

The study said that for 1 in every 3 smartphone respondent,internet access through 3G is the only means to access internet. A major chunk of the 3G users have been added recently,it said.

Teens (less than 18 years) beyond the metros and Tier-I towns are the heaviest users of 3G data,the study said,adding that an average 44 per cent of 3G users said they download applications,watch videos or share files at least once daily.

Limited understanding of the data plans and no means to track their usage were deterrents to 3G adoption,it said.

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