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Rose buds embossed with photos for Valentine’s Day

Thinking of giving something different to your beloved this Valentines day,how about a rose with her miniature photo and name embossed on its petals.

Thinking of giving something different to your beloved this Valentines day,how about a rose with her miniature photo and name embossed on its petals.

A local group of traders dealing in flowers and other horticultural products have brought in this new computerised technique of embossing the names and photos of their dear ones on rose petals.

“With the rise in use of cards,cakes and other items,the age-old practice of offering flowers on different occasions was on the wane. So we decided if the name of the recipient and the occasion could be written on the flower petals,then it would be a good idea,” Harit Ratna,Director of Dristi group,which has popularised the idea,said.

But the idea was about to die before its birth. Petals being so delicate,neither heat nor enough pressure could be used to emboss the photo and name.

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With the help of a New York-based scientist and research done in Jadavpur University to extract natural colour from flowers,they devised the method of embossing photo,or letters in any language on the flower petals.

According to Rakesh who bought a rose bud for his beloved,the idea seemed unique. “I bought one for Rs 35 and everybody was curious to see the flower when I told them about the flower bud,” he said.

Dristi authorities said they had received 25,000 orders from Kolkata,10,000 each from North-East,Delhi and Mumbai before Valentine’s Day.

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Roses being easily perishable,the buds will not last long like cards,Ratna said.

A preservative contained in a small plastic container at the base of the rose bud is used to keep it fresh for at least ten days.

“Because of these reasons,buds of Dutch rose whose petals are a bit thicker and tougher are selected for embossing. The buds are preferred as the photo and message could be embossed easily on the outer side of the petals with natural colours,” Ratna said.

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These flowers,grown in Bangalore and Pune,are used for the purpose. Soon they plan to grow them in green houses near Kolkata.

A buyer can e-mail the photo and message to be written on the petals to their shop. Others could use scanned photos and can choose a particular type font to be used to write the message too,he said.

First published on: 13-02-2009 at 14:08 IST
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