BJP would launch a campaign on May 25 to reach out to the poor as part of its celebrations on completing one year in power at the Centre.
Jan Kalyan Parv — a multi-prong campaign to help create a pro-poor image of the NDA government — would be launched after PM Narendra Modi’s rally at Nagla Chandrabhan village in Mathura, the birthplace of Deendayal Upadhyaya. The campaign to reach out to the poor comes in the backdrop of Congress leader Rahul Gandhi terming the NDA government a “suit-boot ki sarkar”.
“In his first address to party MPs after BJP’s victory in the Lok Sabha elections on May 20, the PM had declared that his would be a government for the poor. We always stood by the ‘antyodaya’ motto of Deendayal Upadhyay. The BJP will observe a Jan Kalyan Varsh throughout next year,” BJP national secretary Shrikant Sharma said.
The PM’s rally would be the first in a series of public rallies being organised by the party across country from May 26 to May 31. These rallies would addressed by Union ministers, BJP’s national office-bearers, chief ministers, MPs and MLAs.
The campaign would highlight the government’s pro-poor schemes such as Pradhan Mantri Suraksha Bima Yojana (an insurance cover of Rs 2 lakh for less than Re 1 per day), Atal Pension Yojana (a fixed pension of Rs 1,000, Rs 2,000, Rs 3,000, Rs 4,000 or Rs 5,000 per month) and Jan Dhan Yojana, and also Swachh Bharat Abhiyan. The controverisal land acquisition (amendment) bill is unlikely to find a mention.