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Nayanika calls for changing ‘cholchhe cholbe’ mindset

Designer Nayanika has roped in fashion czar Rohit Bal at her workshop.

Written by PTI | Kolkata | Published: July 2, 2013 10:11:44 am

Rueing ‘culturally vibrant’ Kolkata is not updated about contemporary global fashion trends,style diva Nayanika Chatterjee hopes to change the ‘cholchhe cholbe’ mindset by roping in fashion czars like Rohit Bal at her workshop in the city.

Nayanika,who sashayed the makeshift ramp at a Rohit Bal outlet,told PTI,”Before coming to the city,Rohitji had said,”You (Nayanika) belong to Kolkata,\ so you can be the best choice to talk about fashion and show the young people there what can be the best and contemporary in terms of style.”

“Me and Rohit Bal would certainly wish to collaborate more in future,along with other important names in the country¿s fashion scenario including Sabyasachi (Mukherjee),and the leading designers here like Agnimitra Paul,Abhishek (Dutta),Sarbari (Dutta) and others,Nayanika said at Veda,the mughal-themed centuries old north-west cuisine outlet here.”

“Kolkata has so much rich cultural content like a diamond,but that has to be cut and polished properly to market the USP,” the internationally known super-model said.

Nayanika,who was wearing a stitched heavy embroidered outfit,a fusion of sari and lehenga,at the Victorian Vintage show in Veda,said apart from the known names there are lots of young city designers but still Kolkata didn¿t seem to know how to reach out to a pan-Indian audience,and hence conspicuously absent in fashion marts which really matter.

Coming to directors from Bengal,she said,”Rituparno Ghosh had great fashion sense. I liked his sartorial elegance. And I regret having never met him. I had sometimes back been approached by him for an event of his production team. We were supposed to talk over the issue in Delhi but that fell through.”

Nayanika donned the black,white,fusion-wear conceived by young city-based fashion-designer duo Rashi Agarwal and Ruchi Roongta.

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