The ‘meltdown’ may have slowed down the wheels of the economy but marriage is something that cannot wait. No surprise,the online market is looking up with many matrimonial websites introducing new features like video interviews,chat and regional languages to attract customers.
Spurred by the success of the online matrimonial services,more websites are now foraying into the Rs 150 crore market segment hoping to claim a pie of the sector that is growing annually at 50-60 per cent.
Video interviews of potential grooms and brides are the latest in the list of exclusive features being tapped by matrimonial sites to help find the perfect match.
“The exclusive segment features video interviews with couples who have found their life partners through the Internet and clips of people who are looking for marriage partners. It will also provide an opportunity for our users to create and publish content on their own,” says Murugavel Janakiraman,CEO,Bharatmatrimony.tv.
The site would feature rare videos of celebrities tying the knot. The website will also produce capsules covering news,events and developments in the marriage market,he says.
“It is the first matrimony portal in the world to launch an exclusive matrimony channel featuring video content in multiple categories on marriages and related subjects. It will publish only video clips. We expect the website to attract a huge user base on the strength,” Janakiraman adds.
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