Jayalalithaa launches Amma mobile phone schemehttps://indianexpress.com/article/india/india-others/jayalalithaa-launches-amma-mobile-phone-scheme/

Jayalalithaa launches Amma mobile phone scheme

Initially, 20,000 cellphones will be distributed at the cost of Rs 15 crore. The scheme is expected to benefit 6.08 lakh SHGs.

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Jayalalithaa said ‘computerised’ cellphones, will be able to supervise the functioning of SHGs in terms of uploading data in registers and accessing various services and schemes.

After introducing a number of products and services under brand “Amma”, Tamil Nadu CM J Jayalalithaa Monday launched “Amma mobile phones” — a scheme under which women self-help group (SHGs) trainers in the state will get cellphones.

Jayalalithaa said ‘computerised’ cellphones, equipped with a special Tamil software, will be able to supervise the functioning of SHGs in terms of uploading data in registers and accessing various services and schemes.

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Initially, 20,000 cellphones will be distributed at the cost of Rs 15 crore. The scheme is expected to benefit 6.08 lakh SHGs.

However, a senior official said unless the plan is targeting digitally-deprived sections of people living in remote villages, it doesn’t make sense.