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Tuesday, Oct 04, 2022

Film industry should look beyond markets, says Pranab Mukherjee

The President gave away 21 awards in the Non-Feature film category and 45 in the Feature Film category.

Pranab Mukherjee, Kangana Ranaut, Bollywood, Bollywood actress, Kangana, fashion statement, National Awards, Queen, Bibhu Mohapatra, IB Ministry, Arun Jaitley, bollywood news, bollywood, india news, nation news, national news, Indian Express Kangana Ranaut receives the Best Actress Award from President Pranab Mukherjee at the 62nd National Film Awards ceremony in New Delhi on Sunday. (Source: Express Photo by Amit Mehra)

Conferring the 2014 National Film Awards Sunday, President Pranab Mukherjee said the government is proposing to set up a Film Facilitation Unit which will act as a facilitation point for filmmakers and production houses from foreign countries to enable them to shoot their films in India.

He said the government was also taking a number of steps to strengthen and promote the film industry, including a National Centre of Excellence for Animation, Gaming, and Visual Effects. A National Film Heritage Mission is to be undertaken by the National Film Archives of India for conservation/preservation, restoration and digitisation of films made in India.

Urging the film industry to “look beyond markets”, the President said it should work towards nurturing “universal human value that grow on our rich civilizational heritage that celebrates diversities and nurtures inclusiveness”.

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“Indian film industry today is the largest film industry in the world in terms of number of movies being produced with around 1,600 films made every year at an average. The film industry today is a force to reckon with having a turnover of a magnitude of Rs 1,02,600 crore or USD 16.14 billion,” he said.

Mukherjee said that digitization of film screens had allowed distributors to release their films simultaneously across multiple screens which allow 60-80 per cent of the theatrical revenue to be collected in the very first week itself, something which was unheard of in the past. He also said efforts should be made to project the regional films, which deserve global attention.

I&B Minister Arun Jaitley said: “The government is committed to take all possible measures towards the overall growth of the film industry. The government is keen to set up a film and television institute in the North East for the benefit of the young creative minds from that region.”

The President gave away 21 awards in the Non-Feature film category and 45 in the Feature Film category.

First published on: 04-05-2015 at 01:50:52 am
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