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Tuesday, December 07, 2021

CEO’s tour: Prasar Bharati gives guidelines for DD, AIR

The guidelines-delving into minute details at times—make for curious reading.

Written by Raghvendra Rao | New Delhi |
April 13, 2015 4:01:05 am

His status is equivalent to that of a Secretary to Government of India and thus he is entitled to all facilities thereof while visiting states — including being treated as a state guest. He is not “bothered about security” “which is more of a show” and can stay in the state’s guest house “as he has to meet people”. He should be provided a Maruti SX4 in case the vehicle provided by the state is “too old, dilapidated or too low”. And he also doesn’t approve of officers going to receive him at airport with flowers “bought at government expense”.

These and a few more guidelines form a list of what the Prasar Bharati expects all heads of Doordarshan Kendras and All India Radio stations in the country to take note of and follow whenever Prasar Bharati’s Chief Executive Officer Jawhar Sircar is touring. And clearly, the public service broadcaster is leaving nothing to chance. Which probably explains why the 12-point guidelines on the do’s and dont’s when Sircar is touring have been put in black and white and circulated all across Prasar Bharati offices.

The guidelines-delving into minute details at times—make for curious reading. “If the State government vehicle is too old, dilapidated or too low, then a Maruti SX4 may be hired as it is government’s replacement of Ambassador. Small bottles of water and a back rest pillow may please be kept in the vehicle,” states one of the guidelines.

Sircar, it would seem, has had several experiences of having to had to go around in circles trying to locate the venue of a meeting or an event not organized by Prasar Bharati but by other academic or cultural personalities. To prevent a repeat, one of the instructions makes it “mandatory to send at least a peon or a driver to locate where the place is located”.

The public broadcaster has also laid down that the CEO “would like to see only one or two senior officers” at the airport “so as to fix up the programmes”. “Officers are required to brief CEO about their operations and difficulties in the car while travelling, instead of following him in the next car as he does not want to waste any time,” it has been stated. Also suitably underlined is that “he does not require 5 star or 4 star hotels if the State’s Guest House is reasonably good and centrally located”.

Doordarshan and AIR station heads have also been told to ensure that the Head or the Deputy Head (“or the smartest senior officer”) of major cities “must form linkages” with Chief Secretary’s office by calling on him “offering coverage, cooperation and joint programmes” so that “linkages are formed and the complete insularity of 80% of our stations is broken”. “Many Chief Secretaries and Culture Secretaries have complained about these insularities,” is stated in brackets along with this guidelines.

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