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Andhra govt to launch programmes to help rural women sell products online

The Government is introducing programmes which will help rural women to market products online by involving players such as Flipkart, Amazon, e-Bay and others.

Written by Sreenivas Janyala | Hyderabad | Published: September 7, 2015 6:44:10 pm

The Andhra Pradesh Government has set itself a target of achieving 100 per cent literacy among women of 80 lakh Self Help Groups by 2019 and has created a corpus fund of Rs 14,000 for the purpose. The Government is also introducing programmes which will help rural women involved in manufacturing various products to market them online by involving online players such as Flipkart, Amazon, e-Bay and others.

Currently, only 46 per cent of women covered under Development of Women and Children in Rural Areas (DWCRA) in the state are literates. These 46 per cent women also will be involved in the literacy programme to make them competent and build their capacities, and the government will hold literacy and computer literacy programs with a standard exam, based on their education levels. By the end of 2019, the Government aims to make off the women in 80 lakh SHGs literate. A decision to this effect was taken at a review meeting of Society for Elimination of Rural Poverty (SERP) attended by Chief Minister N Chandrababu Naidu today at Vijayawada.

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SERP CEO Solomon Arokiaraj said that the government has planned a series of programs for DWCRA women such as creating food enterprises, DWCRA bazaars, city livelihood centres, lamb-rearing, manage sanitation contracts, creation of decentralised textile parks and poultry/sea-food and meat-processing centres to create employment for DWCRA women.

Under food enterprises, DWCRA women will be trained to work by networking with chefs and culinary experts, culinary institutions in order to ensure that local cuisines, national and global cuisines will be created. Besides following the quality and regulatory norms in order to standardise quality and have brand credibility, these food enterprises would be branded in a manner so that it appeals to local as well as global consumers. Under textile parks, the Chief Minister suggested creating clusters in each village where DWCRA groups will be responsible for creating revenue out of these facilities by engaging women involved in tailoring. Similarly, for City Livelihood Centres, DWCRA groups will identify service providers such as plumbers, carpenters, cooks and house-keeping personnel who will be brought under a single umbrella of services for urban centres/villages in the state. Under DWCRA Bazaars, the turnover during Godavari Pushkar stood at Rs 3.5 crore from the bazaars.

The CM suggested creating a Common Marketplace for DWCRA where young women can be given managerial work and earn a salary while DWCRA women can sell their products. “This way, the government can directly involve online players such as Flipkart, Amazon, e-Bay and others so that DWCRA women can directly sell their products online. Eventually, we should be able to create our own logistics chain with DWCRA women so that we can have end-to-end services from manufacturing of products to delivery of products,” Chief Minister Naidu said. Meanwhile, taking the `Winning over poverty’ campaign forward, the Government will flag of the “Women Empowerment Tour (Mahila Sadhkaratha Yatra)” from October 2, highlighting the success of women empowerment programs through DWCRA women in the state.

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