February 6, 2014 1:03:57 am
Harley Davidson, Hero MotoCorp and Bajaj Auto showcased premium two-wheelers. Harley Davidson launched Street 750 at Rs 4.10 lakh, while Hero and Bajaj displayed concept bikes, the former a 375cc Pulsar and the latter a 620cc Hastur.
Annop Prakash, managing director at Harley Davidson India, expects a huge traction in sales with the launch of the Street 750. “Not only is the Street 750 price aggressive, the value we offer to our bike buyers is unmatchable. Plus, we also offer financing facilities with two leading private banks,” Prakash said, adding around half Harley Davidson’s buyers get the bike financed.
Prakash said the increase in the number of competitors would increase the size of the market. Siddhartha Lal, CEO of Enfield India, agreed: “It will ensure much more excitement in the segment.” India is the world’s largest motorcycle market after China. Though the industry is dominated by 100 cc to 150 cc bikes, sales of premium bikes (midsize and large) grew over 50 per cent in the first three quarters this fiscal.
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