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Thursday, July 19, 2018

‘The cookie crumbles’: How Twitter reacted to shutting down of Parle factory in Mumbai

Parle G is the most consumed brand in India producing around 400 million biscuits daily.

By: Express Web Desk | New Delhi | Updated: July 30, 2016 8:24:15 pm
parle, parle g, vile parle, vile parle station, parle factory, parle factory shuts down, vile parle factory shuts down, mumbai parle factory shut down An old advertisement of Parle Gluco, which was renamed as Parle-G in the year 1980.

Millions of people in India and around the world have tasted the most popular and easily available brand of biscuits in the deepest pockets of the country for decades. Parle, which started its journey as Parle Gluco in 1939 and adopted the current name much later in 1980, is the most consumed biscuit brand in India producing around 400 million biscuits daily.

According to a Catch News report, around 4,551 Parle-G biscuits are consumed every second and the product is available at more than 60 lakh retail outlets through the country.

These staggering numbers highlight the legacy of this biscuit brand, which started-off from this small factory at Mumbai’s Vile Parle.

The 87-year-old journey has now come to an end as the Chauhan family, owner of the brand, has decided to shut down the factory. As per reports, the decision has been taken because of diminishing production output which became negligible in last few years. According to a LocalPress report, the owners halted production in the factory a few weeks back and all 300 employees working at the unit have now opted for voluntary retirement.

Local residents are already missing the factory which became an integral part of their lives. For instance, the familiar aroma of freshly-baked biscuits, which used to fill the air at Vile Parle station, will now be missing.

Here is how Twitter reacted to the news:

Many residents of Mumbai view the shutting down of Parle-G factory as end of an era. The golden-brown biscuits were much more than just a snack biscuit to have along with tea; it provided hundreds of memories to cherish, alongside.

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