A demand for banning the advertisements of fairness creams was made in the Rajya Sabha on Tuesday, with members saying that such products and their publicity were demeaning for women.
Raising the issue during the Zero Hour, Rajya Sabha MP for Congress, Viplove Thakur said “advertisements of products like Fair & Lovely and Ponds face creams are demeaning for women.”
Every cream promises to make them fair, but the results of such claims are never tested, she said. Such advertisements should be stopped and these “should be banned,” Thakur said. Women, she said, were developing a complex because of such advertisements.
Asking whether these products were actually tested by the concerned agencies before they hit the market, Thakur asked the government to take note of the “false promises” being made through these advertisements.
Recently, Rajnikath’s movie Kabali received flak for associating itself with Emani and promote their fairness cream, Fair and Handsome.
While the veracity of fairness creams was one of the topics at the Upper House of the Parliament, the brutal rape of a four-year old girl in the national capital on Tuesday figured in the Rajya Sabha with members demanding stringent punishment for the accused with Kanimozhi (DMK) and Jaya Bhaduri Bachchan (SP) raising the issue saying the victim was hospitalised with grievous injuries.