MICA has achieved 100 per cent placement for its 21st batch of 158 students in Post-Graduate Diploma in Management-Communications (PGDM-C) on Saturday. A total of 73 companies had visited for the placements where the highest salary offered touched Rs 25.5 lakh against last year’s Rs 25 lakh.
Among the large recruiters were Amazon (five offers), Google and Mahindra Retail (six offers each) and Cognizant Technology Solutions (five offers). Ten startups firms, including Roposo, Smytten, WOW Design, Keystone, Grofers and GenY hired 18 students.
After a gap of a year, two students secured the role of Business Development Manager at the Tolaram Group, as against 4 students placed internationally in 2013-14 and 2012-13, respectively, according to MICA officials.
A total of 85 companies had visited the campus for placements for a batch of 157 students last year and the largest intake was made by digital, media and e-commerce sectors. This year the average salary touched Rs 11.6 lakh per annum and highest salary offered was Rs 25.5 lakh as against last year’s average salary of Rs 11.3 lakh and the highest salary of Rs 25 lakh.
The largest intake this placement season was from advertising, media and digital agencies (15.1%) closely followed by internet & technology (12.6%), retail (9.4%), FMCD (9.4%), media (8.2%) and e- commerce & IT/ITES (7.5%).
Early this April ahead of convocation, MICA’s President Madhukar Kamath had averred that while start-ups made up 15% of the recruiters during placements, 7 offers made in October by start-up firms were later revoked citing funding issues and that one had dropped salary level drastically.