The BJP government in Madhya Pradesh is keen to sell Patanjali products at fair price shops in the state. Chief Minister Shivraj Singh Chouhan floated the idea on Friday while inaugurating a two-day programme organised by the cooperatives department in Bhopal. Chouhan said that by selling Patanjali products, which appear to be popular among consumers, the fair price shops can turn around their fortunes and make a profit.
Patanjali, started by yoga guru Ramdev and his aide Acharya Balkrishna a decade ago, sells a range of mineral and herbal products. Minister of State for Cooperatives (independent charge) Vishwas Sarang told The Indian Express that he would soon get in touch with Patanjali to formalise the arrangement.
“We want to convert fair price shops into multi-utility shops; they will benefit from associating with Patanjali products,” Sarang said. There are more than 16,500 fair price shops in the state’s 51 districts. In addition, there are thousands of cooperative societies that, too, can stock Patanjali products, Sarang said.
Madhya Pradesh was among the first states to roll out the red carpet for Ramdev nearly a decade ago. Though a deal to offer him land near Jabalpur did not work out because of opposition from the Congress, Ramdev is now set to start a manufacturing unit at Pithampur near Indore.