—Aap kya peeyenge? (What will you drink)
— Sab theek hain? (Is everything alright)
— Aap ko kya dikkat ho raha hain? (What is the problem you are facing)
BJP workers from Kerala will soon be asking these questions in fluent Hindi to their counterparts from other parts of the country. The party has planned Hindi training sessions for them as the state prepares to host the BJP national council meeting in September.
With preparations in full swing for the September 23-25 conclave in Kozhikode, training volunteers in Hindi is a priority as the event will see the arrival of hundreds of workers from the Hindi heartland.
According to a party leader, 25 people each from eight districts and 50 each from the other six districts of Kerala will be selected to attend the sessions. They will also be given a manual on spoken Hindi. It will include common questions such as ‘Are you fine?’, ‘Where do you want to go?’, ‘What time do you want to be woken up?’ and ‘Shall I switch off the computer?’
The state party unit seems determined not to let its performance in the May 16 Assembly elections — when it failed to perform up to the expectations of the BJP national leadership — affect its preparations for the conclave. A note issued by the state headquarters to district and mandal offices lists detailed instructions on how to collect funds, mobilise crowds and garner publicity. Training volunteers in Hindi, as well as English, is given priority.
Party activists have been asked to visit every house in their respective booths to distribute coupons — of Rs 50, 100, 500 and 1,000 — to raise funds. Each worker has to contribute Rs 50 and the money must be handed over at the booth meeting to be held on August 28-29.
For publicity, all banners, wall writings and hoardings have to be placed at the district centres before August 20.
The public meeting — which usually takes place on the last day of the conclave — will be held on September 24 at Kozhikode beach. “As many party workers as possible from six districts… should participate in the public meeting. The office-bearers above panchayat-level secretaries from other districts must participate,” the instructions say.
Workers and volunteers, both men and women, are also advised to wear khadi.
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