To counter AAP’s Parivar Jodo campaign, covering over 30 lakh households in the state, Congress has planned a door-to-door campaign under its Har Ghar Congress programme to target the youth and families in the state.
“There is a feedback that the youths are misled. They do not know what Amarinder-led government did for the state, for instance his stand on Sutlej Yamuna Link (SYL) Canal. In the last 10 years, scores of new voters have emerged who were below the voting age during our government. We will make them aware besides making them see reason that an experienced government is required to put Punjab back on track,” said Lal Singh, state Congress vice-president.
Under the campaign that would be rolled out in September, teams of 10-15 members each would fan out in each Assembly segment to spread awareness of the contributions of the Congress.
Lal Singh told The Indian Express that the party has divided 117 Assembly segments into 234 block with two blocks in each segment. There are 200 polling stations in each segment. The party plans to complete the campaign in two months’ time.
Congress insiders say the youth is perceived to be impressed by the AAP ideology forcing the party to take to such measures. Besides, the party has planned nukkad meetings to be addressed by several senior leaders to engage youths in the Assembly segments, campaign committee chairman, Ambika Soni told The Indian Express. Similarly, to attract the women voters, the Mahila wing of the party would organise meetings with the women. To start with, 40 such meetings have been planned.